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AN ICON IN JEWELLERY DESIGN - TROLLBEADS
With a luxurious graphic design, exquisite photos, vivid stories and interviews this new coffee table book for the first time goes behind the Danish jewellery company, Trollbeads, which today is one of the world’s leading jewellery brands.
The Danish jewellery, Trollbeads, is today sold in more than 50 countries throughout the world. On a global scale the company employs over a thousand people, and has the largest interna-
tional growth of all Danish jewellery companies. But what is the secret behind the great success? The publishing house Ehrhorn-Hummerston has delved into the worldwide icon and has entered into the life of the jewellery company, its designers, employees and customers.
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From the first page the reader is drawn into an enchanting and fantastic world full of colour, creativity and inspiration – the trollbeads’ world. We describe how a family through several generations has produced and fine tuned the alluring beads. We follow the design process from the idea to the development of the beads. We tell stories of the glimmering glass, the shining silver and the sparkling stones. We examine the development from a little Danish company into a worldwide success, look at the troll beads ability to satisfy our desire to collect things; we also present a more unknown side to Trollbeads – namely the company’s humanitarian relief projects around the world.
Last, but not least, we let several trollbeads fans say a few words. They talk about a piece of jewellery which allows them to ex-
press personal memories across land borders, cultures and age, they also tell us about the Danish company’s unique ability to play with its customers and involve them in the jewels’ wonder-
ful world. Thus we initiate the reader into a family company, which is driven by the desire to do something different and new. Not because the company follows the most up to date marketing strategies, but because Trollbeads follows its heart.
Apart from its captivating stories, the book bulges with fascina-
ting and unique photos, which have been produced exclusively for this book. The book’s graphic layout also invites the reader to play – just like the troll beads do. This is done by substituting the card enclosed in the book’s cover with cut out holes, thus each reader can create a completely personal book cover. So wel-
come to the trollbeads’ world – a wonderful universe full of sha-
pes, colours, creativity and play.
© 2009 | Forlaget Ehrhorn-Hummerston